In 2021, over 12.7 thousand new brands and line extensions of dermo-cosmetics products were launched in Italian pharmacies. According to data provided by New Line Ricerche di Mercato, new brands and line extensions accounted for 13 percent of the total revenue generated by the cosmetics and hygiene segment. Among the products included in this segment, perfumes and nutricosmetics products were the ones for which new brands had the greatest incidence on revenue.
Share of dermo-cosmetics revenue generated from new brands and line extensions in Italy in 2021, by category
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New product codes placed on the market over the last three years.
The data refer to sales recorded by the Sta.R. panel, statistically representative of the Italian pharmacy market.
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New Line Ricerche di mercato. (January 21, 2022). Share of dermo-cosmetics revenue generated from new brands and line extensions in Italy in 2021, by category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/965620/innovation-rate-of-dermo-cosmetic-products-sold-in-pharmacies-in-italy/
New Line Ricerche di mercato. "Share of dermo-cosmetics revenue generated from new brands and line extensions in Italy in 2021, by category." Chart. January 21, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/965620/innovation-rate-of-dermo-cosmetic-products-sold-in-pharmacies-in-italy/
New Line Ricerche di mercato. (2022). Share of dermo-cosmetics revenue generated from new brands and line extensions in Italy in 2021, by category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/965620/innovation-rate-of-dermo-cosmetic-products-sold-in-pharmacies-in-italy/
New Line Ricerche di mercato. "Share of Dermo-cosmetics Revenue Generated from New Brands and Line Extensions in Italy in 2021, by Category." Statista, Statista Inc., 21 Jan 2022, https://www.statista.com/statistics/965620/innovation-rate-of-dermo-cosmetic-products-sold-in-pharmacies-in-italy/
New Line Ricerche di mercato, Share of dermo-cosmetics revenue generated from new brands and line extensions in Italy in 2021, by category Statista, https://www.statista.com/statistics/965620/innovation-rate-of-dermo-cosmetic-products-sold-in-pharmacies-in-italy/ (last visited July 22, 2024)
Share of dermo-cosmetics revenue generated from new brands and line extensions in Italy in 2021, by category [Graph], New Line Ricerche di mercato, January 21, 2022. [Online]. Available: https://www.statista.com/statistics/965620/innovation-rate-of-dermo-cosmetic-products-sold-in-pharmacies-in-italy/
